My name is Ammarah, this is Kashi.

For the past year I have been obsessed with one thing. Modest clothing. I had no experience, no network, and no head start. Since then, and poured absolutely everything I have, into this brand and my first ever product. Designed by a fellow hijabi and crafted by specialists in the industry - to make it truly functional and beautiful.

The reason behind my own obsession - I’m sick of the same old fast fashion rubbish. There are 8 million of us worldwide and only one style for us all? Personally, I’ve had enough. So I’m committed to making it easier for modest women to dress how they want. By actually making nice clothes.

I’m so excited for these next launches and I hope to have you all along for the journey. Because at the end of the day, this is all for you guys.

Love you, xoxo